May 19th, 2011 
admin As the house improvement industry is as much of the economy, that companies in each sector to know the company, who improvements to their house and how much they make on their own. A service company Arbitron revealed some interesting facts in their survey efforts.
The surveys and studies show that almost half of adults in 75 cities across the country for home improvements in a 12-month period. Consumers in smaller business markets focus more spending on home improvements as residents and property owners in the larger cities. A closer look at these numbers show that many people make do-it-yourself (DIY) projects when it comes time for home improvements.
Evidently, Harrisburg, Pennsylvania, the way – 59 percent of the residents started a home improvement project in the year preceding the study. After the Harrisburg homeowner closely those in Buffalo, New York and Toledo, Ohio, were alive. In these two cities will take 56 percent of the residents and started a home improvement project in the same period of 12 months.
Other markets that account for the top 10 in Civil / home improvement numbers: Detroit, Atlanta, Syracuse, Rochester, Flint, Cincinnati and Indianapolis. In each of these cities of medium size about 55 percent of the residents started or completed a home improvement or remodeling project last year.
At the lower end of the spectrum, the occupants of Honolulu, Hawaii least likely to swing a hammer or a saw. The survey found that 37 percent of residents reported in a home improvement project involved the previous year. Thus, the island city was at number 75 among the 75 cities where residents interviewed. Other medium-sized communities in which was less than half of the residents started a project: Fresno, California – 40 percent, Las Vegas – 40 percent, San Diego – 42 percent, San Francisco – 43 percent, Washington, DC – 44 percent; Los Angeles – 44 percent, Miami – 45 percent, Chicago – 46 percent, New York – 48 percent.
What purpose can serve these numbers in the larger economic picture? Arbitron’s Alisa Joseph says the findings show a good chance for home service advertisers trying to reach consumers take a home renovation project any kind of plan. Joseph, Director of Sales for Advertiser Marketing Services, Inc., Arbitron / Scarborough Research also said that the work of the home company information, company sees improvement allows to better understand consumer behavior.
uncovered one of the most interesting facts of the study, the number of consumers, whose projects included was inside painting or wallpapering. Arbitron / Scarborough found that 25 percent of homeowners took this step. A significant number of residents of 75 cities selected to start a landscaping project. Companies in the industry interested to know that this type of projects much more popular as a home security system projects (2 percent) or Pool / Spa Additions (1 percent).
Among the fascinating details in the survey / study:
o 36 percent of those who tried the DIY experience spent more than $ 3,000. This represents an increase of 30 percent less than a decade ago.
o 46 percent of “Home Improvement” consumers were aged between 35 and 54
o 63 percent were married
o 55 percent have a household income of more than $ 50,000
o Internet users make more home improvements
o 53 percent renovated kitchens themselves, 78 percent – paint / wallpaper, 76 percent – Landscaping, bathroom remodeling – 61 percent; security at home – 81 percent, heating / air – 76 percent, carpet / flooring – 63 percent.
The study revealed another fascinating fact: Play Oldies / Classic Hits and all-sports radio are 14 percent more likely to have projects to improve their plans.